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<channel>
	<title>UtestMe &#187; Mobile</title>
	<atom:link href="http://utestme.com/mobile/feed/" rel="self" type="application/rss+xml" />
	<link>http://utestme.com</link>
	<description>just words</description>
	<lastBuildDate>Thu, 10 May 2012 20:11:15 +0000</lastBuildDate>
	<language>en</language>
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		<item>
		<title>Death, Fear</title>
		<link>http://utestme.com/death-fear/</link>
		<comments>http://utestme.com/death-fear/#comments</comments>
		<pubDate>Thu, 10 May 2012 19:57:39 +0000</pubDate>
		<dc:creator>utestme</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Who else]]></category>

		<guid isPermaLink="false">http://utestme.com/?p=6400322393</guid>
		<description><![CDATA[I&#8217;ve finally understood why every phone or smartphone producer came to hate Apple so hard. Soon after MacBooks reach a critical market share, the computer and laptop producers will also hate Apple, equally intense. It&#8217;s not because Apple made so much money, gained so much profit and market share or captured so much press attention; [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve finally understood why every phone or smartphone producer came to hate Apple so hard. Soon after MacBooks reach a critical market share, the computer and laptop producers will also hate Apple, equally intense.</p>

<p>It&#8217;s not because Apple made so much money, gained so much profit and market share or captured so much press attention; Nokia and Motorola were there and nobody hated them. RIM ruled over enterprises, Microsoft ruled over hackers. Everybody had an easy piece of the pie.</p>

<p>But I&#8217;ve figured that one out: never until Apple were so many users from so many market segments that came to the conclusion <strong>their previous devices sucked so hard at their own expense</strong>. These users felt the urge to lynch those producers.</p>

<p>So now everybody in the industry hates Apple because they fear they&#8217;ll be lynched by their own customers who came to see an Apple device. Actually they desperately hope that after they kill Apple they can go back to selling crap, as they are unable to build anything better than crap.</p>

<p>Nokia, RIM, HP, Dell are killed by their own dissapointed customers, not by some virtual numbers in their financial reports. <strong>The customers are killing slowly and painfully; the numbers only testify to this process</strong>.</p>

<p>There.</p>
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		<item>
		<title>Clean Interface versus Memory Fail</title>
		<link>http://utestme.com/clean-interface-versus-memory-fail/</link>
		<comments>http://utestme.com/clean-interface-versus-memory-fail/#comments</comments>
		<pubDate>Sat, 07 Apr 2012 21:54:31 +0000</pubDate>
		<dc:creator>utestme</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://utestme.com/?p=6400322380</guid>
		<description><![CDATA[<p style="text-align: left;">It’s been widely presumed that Google’s success as a search engine was mainly related to the quality of its results. <p style="text-align: left;">Look again. <p style="text-align: left;">This is how AltaVista looked like in 1999: <p style="text-align: center;"><a href="http://utestme.com/wp-content/uploads/2012/04/altavista.jpg"></a> &#160; &#160; <p style="text-align: left;"> This is how Yahoo Search looked like in 1999: <a href="http://utestme.com/wp-content/uploads/2012/04/oldsites-7a.jpg"></a> [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">It’s been widely presumed that Google’s success as a search engine was mainly related to the quality of its results.</p>

<p style="text-align: left;">Look again.</p>

<p style="text-align: left;">This is how AltaVista looked like in 1999:</p>

<p style="text-align: center;"><a href="http://utestme.com/wp-content/uploads/2012/04/altavista.jpg"><img class=" wp-image-6400322381 aligncenter" title="altavista" src="http://utestme.com/wp-content/uploads/2012/04/altavista.jpg" alt="" width="682" height="518" /></a></p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p style="text-align: left;"> This is how Yahoo Search looked like in 1999:</p>

<p><a href="http://utestme.com/wp-content/uploads/2012/04/oldsites-7a.jpg"><img class="aligncenter size-full wp-image-6400322387" title="oldsites-7a" src="http://utestme.com/wp-content/uploads/2012/04/oldsites-7a.jpg" alt="" width="550" height="390" /></a></p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p style="text-align: left;">And this is how Google Search (beta) looked like in 1999:</p>

<p style="text-align: left;"><a href="http://utestme.com/wp-content/uploads/2012/04/Google1998.png"><img class=" wp-image-6400322382 aligncenter" title="Google1998" src="http://utestme.com/wp-content/uploads/2012/04/Google1998.png" alt="" width="702" height="391" /></a>Are you sure your memory isn&#8217;t failing you? Was it really <strong>mainly</strong> preferred because of its results? Wasn&#8217;t it <strong>mainly</strong> preferred because of its clean, uncluttered interface? No? Ok. I was just saying.</p>

<p>&nbsp;</p>
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		</item>
		<item>
		<title>HTC&#8217;s Beats Headphones</title>
		<link>http://utestme.com/htcs-beats-headphones/</link>
		<comments>http://utestme.com/htcs-beats-headphones/#comments</comments>
		<pubDate>Sat, 07 Apr 2012 18:54:37 +0000</pubDate>
		<dc:creator>utestme</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[htc]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[monkey]]></category>

		<guid isPermaLink="false">http://utestme.com/?p=6400322376</guid>
		<description><![CDATA[&#8220;But the decision to nix the headphone bundle does call into question the value of music and of the Beats deal. In August, HTC spent roughly $300 million &#8212; and potentially more &#8212; to acquire a 51 percent stake in Beats. If the headphones aren&#8217;t enough to move a smartphone, what&#8217;s the point?&#8221; &#8211; <a [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;<em>But the decision to nix the headphone bundle does call into question the value of music and of the Beats deal. In August, HTC spent roughly $300 million &#8212; and potentially more &#8212; to acquire a 51 percent stake in Beats. If the headphones aren&#8217;t enough to move a smartphone, what&#8217;s the point?</em>&#8221; &#8211; <a href="http://news.cnet.com/8301-1035_3-57410616-94/more-htc-handsets-with-beats-headphones-probably-not/">CNet</a></p>

<p>The revelation:
&#8220;<em>One lesson the company learned from last year&#8217;s Sensation XL and the Rezound: customers don&#8217;t really choose smartphones based on the headphones &#8212; even headphones with a brand as recognizable as Beats.</em>&#8221; &#8211; same article.</p>

<p>Ahem&#8230; I guess there&#8217;s a monkey hiding inside HTC Corporation (or CNet?), leading the &#8220;me too&#8221; strategy. But it got it all wrong: the headphones were not supposed to attract new customers, they were supposed to increase the value of the products they&#8217;re packed with, so that HTC customers feel more valuable and better cared then others; these customers thus become more loyal, spend more money on HTC and may bring other buyers.</p>

<p>I can imagine some CCO willing to see <strong>the</strong> results (read &#8220;money&#8221;) of this marriage and getting instead this <em>marketing bullshit</em> (that I was giving you, also) and &#8220;customer satisfaction surveys&#8221; that are worth shit to her/him. So s/he cuts the project, bleeding 300 milion dollars at instance; then s/he cuts some marketing heads &#8211; bleeding another God-knows-how-much-more money. While the monkey rejoice!</p>
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		<item>
		<title>Google&#8217;s Preventive Actions</title>
		<link>http://utestme.com/googles-preventive-actions/</link>
		<comments>http://utestme.com/googles-preventive-actions/#comments</comments>
		<pubDate>Sun, 01 Apr 2012 19:50:18 +0000</pubDate>
		<dc:creator>utestme</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[android]]></category>

		<guid isPermaLink="false">http://utestme.com/?p=6400322374</guid>
		<description><![CDATA[Five years later, Android is the only thing that has prevented Apple from completely taking over the mobile market &#8211; <a href="http://t.co/2iiVZrqO">GigaOm</a>, Tom Krazit. That&#8217;s equivalent to &#8220;the burglar was the only person that prevented Mr Smith from becoming the richest man on Earth&#8221;&#8230; Speaking of getting rich, I wonder wether there&#8217;s anybody figuring out [...]]]></description>
			<content:encoded><![CDATA[<p><em>Five years later, Android is the only thing that has prevented Apple from completely taking over the mobile market</em> &#8211; <a href="http://t.co/2iiVZrqO">GigaOm</a>, Tom Krazit.</p>

<p>That&#8217;s equivalent to &#8220;the burglar was the only person that prevented Mr Smith from becoming the richest man on Earth&#8221;&#8230;</p>

<p>Speaking of getting rich, I wonder wether there&#8217;s anybody figuring out that Google&#8217;s money no longer comes out of companies&#8217; pockets, but of Government&#8217;s? Why would Google try to make money with its mobile OS, while this OS was only a bait for bigger fishes, which are now themselves bigger baits for the biggest fish?</p>

<p>Android was always a free trojan mimicking iPhone OS and iOS; it gathered data about its users, data that&#8217;ve been &#8220;anonymized&#8221; then sold to big companies then &#8220;un-anonymized&#8221; and sold to US Government. Paying for Android would be like paying for your computer virus.</p>
]]></content:encoded>
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		<item>
		<title>Made with Paper</title>
		<link>http://utestme.com/made-with-paper-2/</link>
		<comments>http://utestme.com/made-with-paper-2/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 22:17:40 +0000</pubDate>
		<dc:creator>utestme</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[Paper]]></category>

		<guid isPermaLink="false">http://utestme.com/?p=6400322371</guid>
		<description><![CDATA[<a href="http://utestme.com/wp-content/uploads/2012/03/20120330-003827.jpg"></a> <a href="http://fiftythree.com/">Paper</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://utestme.com/wp-content/uploads/2012/03/20120330-003827.jpg"><img src="http://utestme.com/wp-content/uploads/2012/03/20120330-003827.jpg" alt="20120330-003827.jpg" class="alignnone size-full" /></a></p>

<p><a href="http://fiftythree.com/">Paper</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Leadership</title>
		<link>http://utestme.com/leadership/</link>
		<comments>http://utestme.com/leadership/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 14:33:42 +0000</pubDate>
		<dc:creator>utestme</dc:creator>
				<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://utestme.com/leadership/</guid>
		<description><![CDATA[The only thing you need to do is to support the best people you&#8217;d like to work with. Everything else follows.]]></description>
			<content:encoded><![CDATA[<p>The only thing you need to do is to support the best people you&#8217;d like to work with.</p>

<p>Everything else follows.</p>
]]></content:encoded>
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		<item>
		<title>Apple Is Doomed v.5</title>
		<link>http://utestme.com/apple-is-doomed-v-5/</link>
		<comments>http://utestme.com/apple-is-doomed-v-5/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 20:27:43 +0000</pubDate>
		<dc:creator>utestme</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Apple should use its cash to pay the drooling dumbasses]]></category>

		<guid isPermaLink="false">http://utestme.com/apple-is-doomed-v-5/</guid>
		<description><![CDATA[Howard Baldwin <a href="http://www.macworld.com/article/165707/2012/03/will_apples_continued_success_be_followed_with_another_failure_.html">writes for Macworld.com</a>: Apple will fail because It is competing against its own customers by curating their apps; sandboxing is a way of killing devs. It&#8217;s arrogant &#8211; &#8220;You&#8217;re holding it wrong&#8221; is a non-answer to antennagate, instead of calming down the stakeholders. iBooks are a failure as the price of an [...]]]></description>
			<content:encoded><![CDATA[<p>Howard Baldwin <a href="http://www.macworld.com/article/165707/2012/03/will_apples_continued_success_be_followed_with_another_failure_.html">writes for Macworld.com</a>:</p>

<p>Apple will fail because</p>

<ol>
<li><p>It is competing against its own customers by curating their apps; sandboxing is a way of killing devs.</p></li>
<li><p>It&#8217;s arrogant &#8211; &#8220;You&#8217;re holding it wrong&#8221; is a non-answer to antennagate, instead of calming down the stakeholders.</p></li>
<li><p>iBooks are a failure as the price of an iTextbook equals the one of a paper textbook.</p></li>
</ol>

<p>Therefore, I say:</p>

<ol>
<li><p>As building a safer environment with sandboxed apps is a permanent fail, let us all keep paying antivirus companies for ruining the rest of what could stood still in our OS;</p></li>
<li><p>Believing the antenna-shit instead of simply debunking it, calms down the dumbheads that are now drooling over Apple&#8217;s cash, so let&#8217;s make shitty PR instead of exquisite products;</p></li>
<li><p>Having star-trek-ish textbooks is nothing without having them for free. You&#8217;re not allowed to help education <strong>and</strong> make decent money; the greater the job you do with education, the poorer you should grow. Teachers should not even be paid.</p></li>
</ol>

<p>*</p>

<p>I was asked the other day why am I so angry at people talking bullshit. I&#8217;m angry because bullshit spreads through writing and reading; a shithead can easily talk a sleepyhead to believing, thus becoming two shitheads.</p>

<p>Freedom of speech also means freedom of bullshitting, therefore there&#8217;s no other way but to fight for common sense.</p>
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		<item>
		<title>The Two Companies</title>
		<link>http://utestme.com/the-two-companies/</link>
		<comments>http://utestme.com/the-two-companies/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 23:45:17 +0000</pubDate>
		<dc:creator>utestme</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[No tags]]></category>

		<guid isPermaLink="false">http://utestme.com/the-two-companies/</guid>
		<description><![CDATA[The two companies have been squabbling back and forth over the past few weeks over which actually held the right to the iPad name in China writes <a href="http://venturebeat.com/2012/02/20/apple-sue-proview/">VentureBeat</a>, citing <a href="http://allthingsd.com/20120220/apple-threatens-to-sue-proview-for-defamation-read-the-letter/">All Things D</a>. These bloggers are talking about some scumbags that sued Apple for the hell of it just as they were filing for [...]]]></description>
			<content:encoded><![CDATA[<p><em>The two companies have been squabbling back and forth over the past few weeks over which actually held the right to the iPad name in China</em> writes <a href="http://venturebeat.com/2012/02/20/apple-sue-proview/">VentureBeat</a>, citing <a href="http://allthingsd.com/20120220/apple-threatens-to-sue-proview-for-defamation-read-the-letter/">All Things D</a>.</p>

<p>These <em>bloggers</em> are talking about some scumbags that sued Apple for the hell of it just as they were filing for bankruptcy, thus  becoming Apple&#8217;s most notorious &#8220;adversary&#8221;. Apple <strong>and</strong> Proview are the &#8220;two companies that have been squabbling back and forth&#8221;&#8230; ? No shit?</p>

<p>Who the fuck is Proview?</p>

<p>Now, do you get why is Apple suing back Proview for damaged reputation? Because the press misunderstood that Proview was a company.</p>

<p>Who the fuck pays these guys to write this bullshit?</p>
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		<item>
		<title>Apple&#8217;s Strength</title>
		<link>http://utestme.com/apples-strength/</link>
		<comments>http://utestme.com/apples-strength/#comments</comments>
		<pubDate>Sun, 19 Feb 2012 19:40:38 +0000</pubDate>
		<dc:creator>utestme</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Simplicity does not exist]]></category>

		<guid isPermaLink="false">http://utestme.com/apples-strength/</guid>
		<description><![CDATA[It&#8217;s been said that Apple&#8217;s strength comes from simplicity. It actually comes from extremely detailed simplicity or, to be more precise, its strength comes from multi-layered refined simplicity. That is not simplicity at all *. &#160; &#160; * What we call &#8220;simple and natural&#8221; is never simple or natural, unless it is nature itself (which, [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been said that Apple&#8217;s strength comes from simplicity. It actually comes from <em>extremely detailed simplicity</em> or, to be more precise, its strength comes from <em>multi-layered refined simplicity</em>. That is not simplicity at all *.</p>

<p>&nbsp;</p>

<p>&nbsp;</p>

<p>*</p>

<p><span style="font-style: italic;">What we call &#8220;simple and natural&#8221; is never simple or natural, unless it is nature itself (which, nevertheless, is not simple at all). Think about some &#8220;natural&#8221; postures of Da Vinci&#8217;s characters, or Shakespeare&#8217;s human profiles: these simple and natural characters are only perceived as such. In order to obtain that, the artists have to fully master the art technics of displaying only the simplicity and naturalness. Both Da Vinci&#8217;s and Shakespeare&#8217;s characters are extremely complex and they require an exaggerated amount of refinement and detail.</span></p>

<address>For an artist, creating simplicity and naturalness may be the hardest tasks ever. If he screws up just a little bit, the output is perceived as false, kitsch or even repulsive. </address>

<address>That&#8217;s where Apple&#8217;s exaggerated attention to details comes from. These guys are building technology with artistic technics, which is the opposite of both industry and art methods. </address>

<address>Apple chose to build only one phone, one tablet, one desktop computer and now it seems they have chosen to build one laptop. Every category has only one item. This item though, concentrates the attributes of its entire category it belongs to, like a fractal. </address>

<address>The bad news is Apple cannot be copied by engineers only, nor can it be copied by artists only. In order to compete with Apple, you have to be an engineer guiding himself by artistic procedures. That is the secret of building anything  that can stand a chance against Apple&#8217;s products.</address>
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		<title>Magical Contacts</title>
		<link>http://utestme.com/magical-contacts/</link>
		<comments>http://utestme.com/magical-contacts/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 08:53:55 +0000</pubDate>
		<dc:creator>utestme</dc:creator>
				<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://utestme.com/magical-contacts/</guid>
		<description><![CDATA[How do you think Viber knows somebody in your contact list started using Viber? Or Whatsapp? Or iMessage? Nuh.., it was only Path that uploaded your contacts to its server! All the others just auto-magically know who your friends are&#8230;]]></description>
			<content:encoded><![CDATA[<p>How do you think Viber knows somebody in your contact list started using Viber? Or Whatsapp? Or iMessage?</p>

<p>Nuh.., it was only Path that uploaded your contacts to its server! All the others just auto-magically know who your friends are&#8230;</p>
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